Fractional Marketing for
Oral Surgery Practices

Strategy. Execution. Growth.
Without the overhead of a full-time marketing hire.

THE CHALLENGE

Your clinical reputation is strong, but is your digital presence keeping up?

  • Patients increasingly validate and choose their oral surgeon via Google, social media, and AI-powered search before they ever call.

  • Hiring a full-time marketing director costs $80K–$120K+ per year. You need the expertise without the overhead.

WHAT WE DELIVER

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.

SEO / AEO / GEO Optimization

Full site audit, keyword strategy, on-page optimization, Google Business Profile management, AI search readiness (AEO), and ongoing content improvements to drive organic visibility.

Patient Communication Systems

Email automation, SMS optimization, chat system improvements, and VoIP phone monitoring to create a seamless patient journey from first touch to follow-up.

Social Media
Management

Monthly content calendar, 1–2 posts per week across Google, Facebook, LinkedIn, Instagram & YouTube — carousels, short-form video, infographics, and patient education content.

Brand, Content & Reputation

Logo refinement, brand guidelines, monthly blog content, review monitoring, online directory management, and competitive intelligence reporting.

Website Strategy & Optimization

Continuous site health monitoring, content updates, UX improvements, and vendor coordination, ensuring your website converts visitors to patients. Plus, we have experience with Carestream, RevenueWell, PBHS, and other practice sites.

Analytics & ROI
Reporting

Monthly performance dashboards covering all channels, lead quality analysis, revenue-per-patient tracking, and quarterly strategic reviews with stakeholders.

Paid Media
Strategy

Google Ads, Meta, Bing, and AI platform advertising as well as strategic planning, creative development, campaign management, and ROAS reporting.

Local & Partnership Marketing

We hold our work to high standards. We focus on sustainable results built on smart strategy and real insight.

How We Work

We embed as your fractional marketing department, not another agency at arm's length.

  • Weekly strategy calls with you and/or your team

  • Full audit and competitive intel in month one

  • Shared project tracking with full transparency on hours, priorities, and deliverables

  • Monthly reviews with ROI analysis and strategic recommendations

  • Flexible 3-month engagement to start and scale up as results prove out

Who We Are

ABOUT CULTIVATION COMPANIES

Founded in 2018 by Kim Runner and Joan Dyer, Cultivation Companies is a marketing and growth consultancy that helps practice owners with marketing & digital strategy, content development, and scalable growth. We partner as an extension of your team... not just a contractor.

Let’s Connect!

kim@cultivationcompanies.com | www.cultivationcompanies.com